More and more consumers are interested in the ingredients and environmental friendliness of scented products, and the demand for natural, non-toxic and environmentally friendly scented products continues to rise.

In-depth interviews with consumers who have not yet purchased scented products, it was found that the core concern of purchasing such products is the environmental protection and healthiness of the products, and that the granularity of the ingredients and authenticity of the products are of particular concern, which is a core purchasing decision consideration for consumers with childbearing plans and those who have children at home.