Partner & Consulting Director, Zhi Zhi Research Institute

Zhao Xin has rich market research experience in automotive, home appliance, 3C digital, etc. He has served Dongfeng Peugeot, Dongfeng Citroen, FAW Toyota, FAW Mazda, Beijing Hyundai Mobis, FAW Jiefang, Nanjing Iveco, Dongfeng Yueda Kia, FAW Volkswagen, Volkswagen China, Chongqing Iveco Hongyan, EPSON, Baidu, Tencent, Haier, Vivo, Intel, Lenovo, Dell, etc. The projects involve market segmentation, U & A research, product mix testing, pricing research, advertising script research, advertising testing, channel research and other types of research.

Mr. Zhao has extensive experience in government-related research. In recent years, he has served the Organizing Committee of China Opera Culture Week, Yichun Development and Reform Commission, Guangzhou Baiyun District Development and Reform Commission, China Welfare Lottery Distribution and Management Center, and Sports Lottery Management Center of the General Administration of Sport, etc. His major projects include satisfaction research, industrial planning, and social responsibility research.