In Wu Ruguang's design thinking, she will first think about whether her favorite humanistic topics or scientific concepts can be turned into a timeless and simple symbol to be worn on the body, and then how to solve the structural problems or product craftsmanship problems.

Her concern for the humanities is not only reflected in her design concepts, but also in the proposition of “how to make business have a greater social impact”.

“I think what makes us different from traditional jewelry companies is that we think outside the industry.”